How to Improve UX with Artificial Intelligence and Machine Learning
November 26, 2021
4 min read
Artificial Intelligence (AI) has been creating a hot buzz for years now, influencing major industries such as healthcare, automotive, real estate, fashion, manufacturing and production, security, retail and eCommerce. With each passing year, the rapid growth of advanced technologies have reshaped the world in ways that were once unimaginable.
AI has proved its worth in almost every sector we can think of. For instance, AI is playing a significant role in spam filtering to autonomous vehicles. Whether we realize it or not, the AI-driven world surrounds us for the most part.
Proving the foray of AI in almost every aspect, AI-driven design is no exception. With the entry of AI in the design industry, gave birth to a new concept called Artificial Intelligence Design. There are experts who like to call AI aided design as Design Intelligence or AI-Driven Design.
Despite what it would be called, the fact remains the same. AI is bringing the change that will revolutionize the UI/UX Services or any industry that has anything to do with Mobile app UI/UX Design
In this blog, you will understand why UX matters and provide insights into how you can improve UX with AI technology.
What Is User Experience and Why Is it Important?
User experience is how a person feels when interacting with a system such as a mobile app website, desktop software, or basically any form of human interaction with a device or a software application.
In this customer-centric era, many companies focus on learning more about their customers’ needs and interests to deliver the best possible experience, products and services, to satisfy those needs and retain their customer base.
An independent study suggests that almost 80% of online users will leave a website that isn’t optimized. UX is often overlooked in a website and app design and the UX is a highly valuable matrix that many companies aren’t measuring.
UI/UX development is all about creating a positive experience for users. Thanks to rapid innovation in Artificial Intelligence and Machine Learning technologies, companies have powerful technology for delivering a better UX. Know more about how Machine Learning can be used for better UX?
Why UX Matters?
Now that you got to know what UX means, and its importance? Now the question is does UX matter? Well, if you’re in a business that needs to attract customers to make sales via mobile app or a website, then it matters a lot. Here are a few reasons why UX matters for your business.
UX Increases ROI and Revenue
Every business is aimed to get maximum Return on Investment (ROI) and revenue. Investing in a well-thought-out UX can give you a considerable ROI. Improving UX involves analyzing user behavior data. This data shows the user interacting with your website or mobile app and also highlights the issues they face for example:
- Difficulties in entering payment information
- Struggles to find searched product
- Difficulties with menu bar navigation
The user behavior data will pinpoint the factors that are hampering user experience. Making UX changes based on this information will allow users to use your website longer and ultimately get them to convert.
UX Enhances Customer Loyalty
A positive UX strengthens brand loyalty. A seamless user experience in a website promotes strong user activation. As customers explore your website completely, their loyalty starts to form.
UX design can be leveraged to play a key role in customers’ psychological tendencies. Customers tend to return if they feel most comfortable and familiar with a website. If interactions are positive, then the brand is more likely to remain top of mind.
UX Helps You Win Over Competitors
There are a lot of companies that offer similar products and services online. But, what they really stand for is in their design. If you don’t want your competitors to steal your loyal customers, then make changes in UX according to customers preferences to your mobile app or website and provide a better user experience for them. If you want to win over your competitors, then optimizing your website or mobile app with attractive UX design, understandable navigation, fast loading speeds and other components of user experience should be a priority for your website.
How Artificial Intelligence Improves UI/UX Development?
Artificial Intelligence and UI/UX share the same end goal: that are designed to interpret human behavior and predicting what users would do next. The fundamentals principles of both AI and UX is predictive analysis and creates an opportunity for both companies and consumers. Here are a few insights that make it possible for artificial intelligence to enhance the UX design.
The process of creating a better UX design comes down to AI algorithms. This revolutionary technology can process data and information about website visitors and app users, and predict changes using the AI Model to optimize the system for further use. By continuous learning and adjusting from user data, the algorithm improves the user experience to provide a more engaging and personalized experience for users.
AI is a powerful tool to have for any form of testing. AI with machine learning-based algorithms helps to track and evaluate a variety of crucial UX metrics like:
- Pages visited
- Session time
- Session length
- Products viewed
- Bounce rates
- User flow
- Exit pages
- Users device
All the important metrics provide a clear picture of user behaviors and their interest, which will help analysts to experiment with new concepts and running usability tests.
With deep learning technology, an AI-enabled system can analyze huge amounts of different design variations and provide alternatives. This can be applied in several different facets of UX. AI paired with deep learning technology and behavioral data insights, AI can improve the user experience in several ways that attracts and engage users with personalized experiences.
Eliminates Bias in Testing
Another benefit of Artificial Intelligence for UX in that it eliminates any biased approaches to A/B testing. AI relies entirely on input hard data and adopts a binary approach to reflect the actual results.
“AI Improves UX by Creating Stronger Human Connections”
No other technology can enhance UX the way AI does, and that is a fact. AI has eased out everything not just for companies but also for consumers. In a world where technology and automation have become the norm, it is strongly believed that machine learning will help to improve UX and will continue to grow relative to each other in the future. With more and more people willing to engage themselves and their understanding of the usability of AI & ML in the UX space, it sure has a bright future.
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