How To Use Mobile App As A Brand Marketing Channel
March 15, 2022
7 min read
Gone are the days when advertising was considered the most prominent marketing channel to promote a brand. With rapid transformations in the digital landscape, having a strong mobile presence has become a necessity for businesses to thrive.
Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Businesses must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels.
Mobile apps assist automate your business and give a wonderful client service, but has it happened to you that they can even be a perfect part of the best marketing plan?
With the advent of disruptive technologies such as AI, AR VR companies are finding new ways to market their products. Artificial Intelligence allows mobile apps to store user data in order to recognise and preempt their preferences, needs and choices.
Why Are Mobile Apps A Marketing Channel For The Brand?
Every business is utilizing mobile apps as an effective brand marketing platform as it improves the user experience with mobile and boosts sales. The mobile app has become an ultimate marketing channel for the brand to support your business and provide better customer service. By having mobile apps you can provide information about offers and sales to your customers. According to market research, 52% of the users that are using a branded app are likely to buy the brand’s product.
The mobile app is an effective channel of brand marketing. The advantages of having a useful mobile app for your business are continuous. You can have a perfect connection with your customers in case you go mobile. This provides an immediate solution, shares all the important information about sales and offers, and even makes you a reliable brand name in your customer’s eyes.
What Is Mobile App Marketing?
Mobile app marketing is all about dealing with your users constantly, from the instant they first learn about your app until they become delighted and frequent users. To do so effectively, you must first identify who might use your app, and what they expect from you.
As technology becomes more fragmented, so does marketing. Mobile apps have become an indispensable tool for companies big and small. The ultimate advantage of marketing on a mobile app is that you get to target audiences not so much by demographics but by their behaviors. For this reason, you can create more personalized messages that allow you to appeal to your customer and nurture them through the sales funnel. Know more about Mobile App Marketing Services.
What Is The Difference Between Mobile App Marketing And Mobile Marketing?
Mobile marketing is any marketing that occurs on a mobile device, including app marketing and SMS marketing. Mobile app marketing is a less general term that involves creating marketing campaigns to communicate with your customers from the moment they first download your app.
Using mobile apps as a marketing channel offers the convenience of in-app purchases, which increases the likelihood of repeat purchases.
Brand Visibility Using a Mobile App
Brands today use mobile apps to improve their consumers’ offline experience and to enhance their revenues. If you still do not turn on mobile marketing, it’s time to consider the many advantages of a branded application. There are several ways in which mobile apps benefit organizations.
Benefits Of A Mobile App For Business
Mobile apps offer valuable marketing opportunities that help you reach and engage your target audience. Let’s find out how marketing via mobile applications can work like magic. Here we can see how mobile apps assist companies as the best tools of brand marketing.
1. Increasing Brand Presence And Awareness
Businesses are constantly looking for the most effective platforms through which they can advertise their brands. Apps can effectively increase the brand’s visibility and are also useful to increase the target audience. Once the business app gets installed on the mobile device, the users will see the brand’s logo repeatedly, whenever they use their mobile device.
Apps promote brand recognition and visibility while also effectively increasing the consumer base. After installing an app on a mobile device, consumers will see the brand logo more frequently, increasing visibility and awareness. The more frequently a user interacts with a brand’s app, the more likely they are to buy their items and use their services.
The application should be engaging and keep users coming back for more. It seems it all comes down to effective frequency: the more individuals who are introduced to an app and interact with it, the more likely they are to use it.
2. Create A Relationship With Your Customers
Mobile apps help you to connect with your customers the way no other media can. A good method to keep your users engaged is to provide them with new personalized content regularly. Personalized content can instantly engage your users with your app and keep them coming back. User tastes are constantly changing in this fast-changing environment, and to establish oneself in the market, you must stay up with them. A brand must invest in customized in-app content regardless of the type of application.
The end-users always want to experience the content that is relevant to them and their interests. Also, create an amazing push notification that reminds the mobile users to download your app and inspires them to utilize it. Creating and studying consumer personas to better understand what type of content works best for your audience is one approach to ensure that happens. The end-users always have their mobile phone with them, you can reach your users anytime you want.
3. Social Network Marketing Through Apps
Mobile connectivity has become essentially important and the ability to synchronize it with social networks provides businesses a higher chance to disperse the content and make it go viral. Mobile apps allow users to effortlessly share the brand’s content via mobile apps across all social networks.
4. Improving Sales Ratio
Mobile apps enhance customer experience by making the buying process simpler, convenient, and intuitive, thereby increasing the sales ratio. However, an app does not have to provide purchases to increase sales; it can do so by offering loyalty programs and additional services.
5. Scaling Up Your Target Audience
Social media is not just breaking boundaries but making things that were impossible a decade ago happen in real-time. Mobile apps enhance the user base, not just in their country of origin but also across the world.
Geo-target push notifications enable the location and location-based marketers to give their target user audience relevant communications. Location-based response calls via regional or local maps appear more personalized to the user, increase the target audience and promote sales.
6. Collect Customer Data
A strong marketing plan is based on an analysis of client behavior. If your app solves a pain point for the user, they are likely to share their data with you. You can leverage the mobile app as a brand marketing channel to track users’ buying habits, engagement levels, browsing habits, locations, mobile app usage, favorite hours, and other information. This allows you to gain useful user insights, evaluate data, understand client demands, and immediately enhance your product.
You can collect customer data in the following ways:
- Onboarding: You can have a basic questionnaire during registration which includes pertinent information about age, preferences, habits, and more.
- By Offering Bonuses: It is an ideal approach to swap discounts, bonuses, or special offers as a reward for completing small questionnaires.
- In-App Behavior: Marketers can always keep track of the marketing process in a closed-loop by monitoring and analyzing users’ in-app behavior. For brands, it has become relatively easy to collect user data based on purchases and reviews of the product.
7. Increasing Customer Loyalty
An excellent marketing tactic is to reward repeated consumers. For several brands, the difficulty has been to achieve consumer loyalty. A mobile application is a proper way to enhance consumer loyalty. It encourages consumers to spend more when you reward loyal customers, and they discuss their brand with their fellow pals more likely. This can be implemented easily with push notifications or in-app messaging. Loyalty awards assist in developing a solid link and make users loyal consumers.
How To Establish A Mobile App Marketing Strategy?
Just because you have an app doesn’t mean your conversion rates will automatically rise. It’s crucial to understand the mobile app marketing funnels so you can draw customers to your business and gain their loyalty. There are many types of mobile apps but the crucial factors that come into play when creating a branded app are as follows:
- Awareness – The goal here is to attract targeted users to your app, and your strategy is to focus your marketing on channels where your users are known to congregate. You can raise awareness through social media, paid advertising, and app review websites.
- Conversion – A conversion is any action a customer takes that adds monetary value to your business and typically occurs when a user: downloads your app and creates an account to make an in-app purchase.
- Customer Relationship – Now, this is how you nurture customers to keep them coming back for more. Otherwise, your app will be just another application on their phone. Utilize push notifications and in-app messaging to gain their attention and keep them opening your app.
- Retention – Keep your customers happy through loyalty programs and offer rewards for completing surveys. Remember, it’s more expensive to attract a new customer than to retain a loyal customer.
Creating The Ultimate Business App
It’s all about branding and the customer experience. The best business apps are those that are easily identifiable and easy to use. Without proper branding, customers won’t find your app appealing enough to download. Your brand instantly communicates what customers should expect of you and determines the demographic of people you attract.
If you aren’t using mobile apps as a marketing channel for your business, you are likely falling. It is time to evaluate new marketing alternatives and get on board.
At Day One, we have a team of professionals who are well versed with the latest trends and technologies and deploy robust mobile and web applications based on the client’s requirements. If you are perplexed about your brand marketing and would like to know how to use Mobile Apps for Marketing? We are the right choice for you. For more information, contact us.
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