Responsibilities

• Identifying keywords to drive the most valuable traffic
• Conducting keyword research using SEO tools and generating new keyword ideas.
• Monitoring website traffic, search results, and developing on-page & off-page optimization strategies, competitor analysis, technical SEO, bounce rate optimization, sitemap, robots.txt
• Generating content ideas and delegating these to the team.
• Overseeing content creation and offering suggestions.
• Creating link building strategies (Internal/External)
• Develop and execute successful SEO strategies
• Optimize website content, landing pages
• Experience in implementing Product Markup Schema
• Website Work on improving website architecture, internal linking, back-linking, and cross-domain linking.
• Track, report, and analyze website analytics from Google Analytics & Google Webmaster console.
• Run weekly & monthly audits on the website to find crawl errors and report on the fixes done every month.

Requirement

• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• In-depth experience with website analytics tools
• Should be able to track trends and convey to the Editorial / Content team
• Strong with numbers, using Google Analytics & Search Console as well as other SEO tools
• Experience in successfully developing and executing SEO strategies
• Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Must have experience in the e-commerce sector
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with Magento or other content management systems