Industry: Health and Wellness
Services Offered: iOS/Android app development, AI solutions, website development, product launch and digital marketing
Core Technologies Used: Node.js, Backend, Mongo DB
Country: United States
Project Duration: Marketing activities ongoing Product Development: 4-6 months
Accessible anytime, anywhere through an innovative mobile app, SOS Method is meditation reinvented, the art and science of wellbeing that works in as little as 5 minutes even when the mind is not still. Its Special Formula Meditations, Discovery Programs and Life Tools, help to power up and instill calm and positivity, and provide relief from stress, anxiety, burnout, sleeplessness and more. Users can also track progress, share stories with friends and family, and help to build a community as they take a step towards their wellness journey. As a top mobile app development company in USA and India, this is the story of how we at Day One collaborated and worked to build an app that’s high on performance and user experience.
The Founder/CEO of SOS Method, is a renowned mental health pioneer, humanitarian activist and author. Having studied with masters of meditation from the East, her goal has been to help people have access to an inspired mind, find emotional balance and thrive with positivity.
SOS Method as such is not just any other meditation app. It’s the sum of her proprietary tools, program and learnings.
And that was what made all the difference when we took up the SOS Method project!
SOS Method was an inbound lead for us. When the team contacted us, their initial request was for AI mobile app development services for iOS and Android. Their existing app was non-performing, their reviews and rating on the app store was poor, and customer support was unsatisfactory.
This was not just app development – it was an overhaul project, with app release, app marketing and more. And to be honest, we were thrilled about it!
Goal Setting
Before digging deep into the project requirements, challenges, our strategy and approach for success, let’s first understand the basic goals to achieve. In addition to business goals there were the additional target for UI/UX app design services and product development. This set the stage for a new chapter in Day One’s and SOS Method’s journey.
Revamp and build a native iOS and Android app
Add new features/ functionalities, device testing, AI integration, stabilize app (Phase 1)
Redesign UI/UX, to focus on increasing engagement, installations, navigation, and retention etc.
Additional Requirements: Timeline of 3-4 months for product development + 6 weeks for app launch (5 regions)
Fix bugs, eliminate performance issues, add security filters (proprietary content)
Phase 2: Conceptualize app requirements for B2B sector
The Roadblocks!
We didn’t expect a smooth sail. Our team was ready for
the challenge, and yes we did face many!
Product Revamp
Code audit, identify bugs, design wireframes and the UI/UX. Also, revamp to build a responsive website
Security
Fix all security concerns, since dealing with proprietary music tunes and meditation programs, payments etc.
Financial Services and Banking
Sentiment analysis, text analysis, e-discovery, fraud detection, network security, portfolio analysis, product recommendation, customer support - it is the next level of service with Deep Learning systems.
How we worked
Our Strategy to build a powerful mobile app
Our primary concern with was content security. We were dealing with proprietary meditations and had to check all platform vulnerabilities. The platform also required to be upgraded for facilitating payments for subscriptions - hence added layers of security and integration to ensure safe and secure pay. The app also required updates in Artificial Intelligence so as to track data on user behavior, make recommendations, and identify new ways of engagement. As a AI service provider we understood that this required significant effort and historical and current data, and our goal was to work towards getting it.
In addition to that, our game plan included two critical steps - First to design and build a product that end users will love, and Second to outline a go-to-market plan that would be ROI driven.
Discovery
Workshop
UI/UX
Redesign
iOS/Android
Stack + AI
Testing &
QA
ASO + App
Launch
Step: 01
Native iOS and Android App Development
- Study market trends, design elements
- Add trending and key features (eg. push notifications, offline content, customer support, dashboards etc.)
- Integrate AI solutions for data-driven insights and analytics
- AI algorithms to analyze user sentiment, recommend programs, provide badges etc.
- Test regularly to fix bugs, improve performance, easy to rate and review, quick navigation (actions completed within 2-4 clicks) etc.
Step: 02
App Marketing, ASO, Social Media
- Developing responsive website, landing page for lead generation
- ASO and app release with description, keywords for search, screens etc.
- SMM and ad campaigns (Facebook) for downloads and subscriptions
- Sneak peek email campaigns, newsletters, email workflow
The Final Experience
We built a next-gen app that’s easy-to-use and can be accessed on the go. With exciting app features such as offline mode, favorites, filters, badges, journals etc. the app has been developed keeping the end user in mind. The app is also design-centric and technologically sound, with several layers of security added (for proprietary content) to avoid hacking or leaks.
The app has already been launched in global markets and has earned high traction from targeted markets.
Increase in app downloads within 3 months of launch
Increase in user retention within first 6 months
Ratings on iOS and Android platforms
Downloads from one region in one month only (Jan’2020)
The native iOS and Android apps currently caters to three target audience groups - Guests, Registered individuals (free), Subscribed users (paid). Guest users can only access free content.
How did we do? Let’s hear it
from the Client!
The Journey so far and the Road ahead
Our journey with SOS Method is still on!
With SOS Method, our journey has been more than that of a technology partner. As a full-service digital marketing services company, Day One is now involved in the app’s global launch, promotion and marketing. We are also keeping up with new feature updates, bug fixes and version upgrades, while helping the brand reach a more targeted user base globally.