Inbound and Digital Marketing Services
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How SOS Method increased app installs by 200%
Healthcare | USA | Web, iOS, Android app
When SOS Method, a US-based meditation and wellness company, approached Day One for our mobile app development services, we realized the potential of the app. From revamping their old, non-performing app to a powerful, performance driven, AI powered innovative mobile app for iOS and Android, we began a journey that would increase installs by 200%!
The SOS Method project involved overhauling their existing mobile app. With design and development, our team had to – redesign the UI/UX, identify the tech stack, improve app performance and loading time, integrate AI tools, build dashboards for admin access, incorporate advanced security for intellectual property (meditation programs), and much more. The result was a powerful web, iOS and Android mobile app that our clients loved and users were delighted with!
App Marketing Strategies & ASO
We employed a combination of paid and organic strategies to reach our audience. After market research, we identified 10+ geographies, to take the product to. Our product launch marketing services included – email marketing, social media, ASO strategy, keyword research, YouTube marketing, landing page development, reviews and ratings and more. The result – the app witnessed a 200% increase in installs and steady month-on rise in subscriptions!
Inbound Marketing Company: For Web and Mobile Apps
Decoding inbound, especially when it comes to web and mobile apps is a complex task. The competition, whether on the internet (website) or app stores is getting tougher by the day. What’s required is a comprehensive, cross-channel marketing strategy that’s based on data, market research and
mapped to business goals. And that’s what we, as your inbound marketing
services provider are here to help you with.
We create, promote and distribute high-value content through relevant channels, to reach and connect with target B2B and B2C audiences. Our strategy includes creating powerful text, audio and video content that attracts, engages, and converts both for web and apps.
We take online marketing services to the next level by adopting the best-in-class tools and channels for creating brand visibility, lead generation, and sales. Whether it’s content for a web landing page, or the UI/UX copy of apps, we get it done right.
PPC and Paid
We understand the trials of writing the perfect ad copy and the burden of unrelated paid clicks. As your trusted digital agency for marketing, it’s on us to strategize PPC ads, keep them targeted and cost optimized (for search engines and App Stores).
If driving traffic to your mobile app or website landing page is the first step, then building user engagement and optimizing it for user action (conversions) is what follows. Through a combination of catchy copy, CTAs and engaging UI/UX (for mobile and web applications), we layout the path for visitors to convert into leads and/or customers.
Organic ranking on search results (Google, Bing, YouTube) – that’s what we offer with our SEO services. Our SEO experts work on designing custom SEO strategies, to drive organic traffic to websites, get visibility, and rank on SERP for best ROI every time!
We’ll put an end to your SERP visibility challenges with our SEM services. As a digital sales enablement agency we use the right mix of paid campaigns and performance marketing strategies, to gain visibility for your website and drive traffic effortlessly.
Social Media Marketing
Facebook, Instagram, LinkedIn, YouTube – from finding target audience groups on the right social platforms, to social media audit, monitoring mentions, writing copy, conceptualizing ideas, we’ll do it all. We build comprehensive launch campaigns for your product and ensure that the installs happen all way long!
App Store Optimization
Let’s park the fear of your mobile app being rejected from the app store! As a top AI mobile app development company, we get the ASO right for you. From app description to screens, submissions and reviews, we’ve got your back!
We work with the best marketing minds, but also use the right tools for best results. From coordinating to managing all campaign details, to strategizing content and channels for lead generation and nurturing, we ensure success for every product launch.
From strategizing to creating templates and using the right tools for rolling out email campaigns, we are here to help brands build the right relations with their customers. Be it a sneak peek campaign or monthly newsletter, our email campaigns nurture, engage, and convert every time!
How we plan a custom Inbound Marketing Strategy
Brands have unique business needs and drawing a result-driven strategy involves adopting relevant inbound channels. And that begins with finding the right digital partner for your business!
As a top inbound marketing agency, we are no stranger to client concerns. We have a great team of designers, product developers and marketing strategists; experience across global landscapes in B2B and B2C sector; the right credentials and reviews - in short the toolkit required to build plans that give results! And here’s how we do it.
Industry Recognition Awards & Recognition
Testimonials What customers have to talk about us
Finch (previously Trio) – Growth with Investing, with benefits of CheckingReading Time: < 1 min
The Finch (previously Trio), one of our clients today has reached this level with our expertise and with a great team of developers in Day One, who have made every stone unturned in making this project a big success.
Neel Ganu Founder
Vere360 – VR based Immersive LearningReading Time: < 1 min
Day One helped Vere360 “fill skill gaps” and build a platform that would cater to their niche and diverse audience while seamlessly integrate the best of #AI and #VR technology.
Ms. Adila Sayyed Co-Founder
1TAM – Video Blogging ReimaginedReading Time: < 1 min
‘1TAM’ was only for iOS with gesture-based controls, advanced video compression techniques, and a simple architecture that allowed actions to be completed in 2-3 taps. The real challenge for ‘1TAM’ was to keep it distinct which bought brilliant results with all the strategies and approaches implied for best video compression techniques.
Anwar Nusseibeh Founder
Fit For Work – The Science of Workplace ErgonomicsReading Time: < 1 min
Day One Technologies came with the expertise that was required and helped in building a platform that is edgy, functional, and smart, delivering engagement and conversions at every step.
Ms. Georgina Hannigan Founder
SOS Method Meditation for ‘Busy Minds’Reading Time: < 1 min
Day One Technologies helped in building an innovative mobile app (for #iOS and #Android) that’s easy-to-use, engaging, and data-driven to help users reap the most at every point.
Ms. Marlise Karlin Founder
Insights & Blog Blogs on Inbound and Digital Campaigning Services
BlogUse Cases of RPA in IT that have changed the face of business
Reading Time: 5 min read Automation is not a novel 2000s concept. No, it has been in existence for some time now and there are several sectors that have already implemented automation into their business processes for agility, efficiency and effectiveness.Learn more
Infographic How AI based Conversational Commerce is transforming Marketing and Sales
Recent years have seen very interesting developments in cognitive technologies, especially the implementation of Artificial Intelligence applications in business.Learn more
Carousels When Numbers Do The Talking
Reading Time: < 1 min Achieving momentum in the mobile app market is difficult for even the most established enterprises. Drafting a thorough mobile marketing plan is the cornerstone for continuous app growth and success.Learn more