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Inbound Marketing Services Targeting, Organic and Paid Campaign

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How SOS Method increased app installs by 200%

Healthcare | USA | Web, iOS, Android app

When SOS Method, a US-based meditation and wellness company, approached Day One for our mobile app development services, we realized the potential of the app. From revamping their old, non-performing app to a powerful, performance driven, AI powered innovative mobile app for iOS and Android, we began a journey that would increase installs by 200%!

Product Development

The SOS Method project involved overhauling their existing mobile app. With design and development, our team had to – redesign the UI/UX, identify the tech stack, improve app performance and loading time, integrate AI tools, build dashboards for admin access, incorporate advanced security for intellectual property (meditation programs), and much more. The result was a powerful web, iOS and Android mobile app that our clients loved and users were delighted with!

App Marketing Strategies & ASO

We employed a combination of paid and organic strategies to reach our audience. After market research, we identified 10+ geographies, to take the product to. Our product launch marketing services included – email marketing, social media, ASO strategy, keyword research, YouTube marketing, landing page development, reviews and ratings and more. The result – the app witnessed a 200% increase in installs and steady month-on rise in subscriptions!

Inbound Marketing Company: For Web and Mobile Apps

Decoding inbound, especially when it comes to web and mobile apps is a complex task. The competition, whether on the internet (website) or app stores is getting tougher by the day. What’s required is a comprehensive, cross-channel marketing strategy that’s based on data, market research and
mapped to business goals. And that’s what we, as your inbound marketing
services provider are here to help you with.

Content Marketing

We create, promote and distribute high-value content through relevant channels, to reach and connect with target B2B and B2C audiences. Our strategy includes creating powerful text, audio and video content that attracts, engages, and converts both for web and apps.

Internet Marketing

We take online marketing services to the next level by adopting the best-in-class tools and channels for creating brand visibility, lead generation, and sales. Whether it’s content for a web landing page, or the UI/UX copy of apps, we get it done right.

PPC and Paid
Advertisement

We understand the trials of writing the perfect ad copy and the burden of unrelated paid clicks. As your trusted digital agency for marketing, it’s on us to strategize PPC ads, keep them targeted and cost optimized (for search engines and App Stores).

Conversion Rate
Optimization (CRO)

If driving traffic to your mobile app or website landing page is the first step, then building user engagement and optimizing it for user action (conversions) is what follows. Through a combination of catchy copy, CTAs and engaging UI/UX (for mobile and web applications), we layout the path for visitors to convert into leads and/or customers.

Search Engine
Optimization services

Organic ranking on search results (Google, Bing, YouTube) – that’s what we offer with our SEO services. Our SEO experts work on designing custom SEO strategies, to drive organic traffic to websites, get visibility, and rank on SERP for best ROI every time!

Search Engine
Marketing (SEM)

We’ll put an end to your SERP visibility challenges with our SEM services. As a digital sales enablement agency we use the right mix of paid campaigns and performance marketing strategies, to gain visibility for your website and drive traffic effortlessly.

Social Media Marketing
(SMM)

Facebook, Instagram, LinkedIn, YouTube – from finding target audience groups on the right social platforms, to social media audit, monitoring mentions, writing copy, conceptualizing ideas, we’ll do it all. We build comprehensive launch campaigns for your product and ensure that the installs happen all way long!

App Store Optimization
Strategy (ASO)

Let’s park the fear of your mobile app being rejected from the app store! As a top AI mobile app development company, we get the ASO right for you. From app description to screens, submissions and reviews, we’ve got your back!

Marketing Automation

We work with the best marketing minds, but also use the right tools for best results. From coordinating to managing all campaign details, to strategizing content and channels for lead generation and nurturing, we ensure success for every product launch.

Email Marketing

From strategizing to creating templates and using the right tools for rolling out email campaigns, we are here to help brands build the right relations with their customers. Be it a sneak peek campaign or monthly newsletter, our email campaigns nurture, engage, and convert every time!