Industry: Social Media and Entertainment
Services Offered: iOS mobile app development, UI/UX designs, Digital Marketing solutions
Core Technologies Used: MongoDB, Express and Node.js
Country: UAE, Dubai
Project Duration: 3-5 Months
One Thing About Me or 1TAM is a Dubai based social vlogging platform that allow users to express themselves, seek opinions, share feedback and connect with like-minded individuals worldwide through unfiltered 60 seconds vlogs (i.e. video-blog). Day One as top mobile app development company was selected and tasked with building a powerful, performance-driven iOS mobile application, that would provide the next-level user experience while ensuring content security, easy streaming of video and user engagement. It was a time when brands were looking at video-based content as a means of engaging their audiences, and this is our story how we helped 1TAM bring innovation to the market, and how with our app marketing services we helped the brand grow in popularity and user base within a short period of time.
How the Journey Started
In early 2019, video content was a trending buzzword and brands desired to make the most of it. Digital technology was taking up important space in user’s life and from mobile apps to wearables, it was the digital future everyone was raving about.
It was around that time that our client conceptualized 1TAM – a one of a kind video blogging app that would allow users to connect and communicate with other users through interactive videos instead of static text messages. The idea was unique and unconventional and perfect for engaging users with innovation.
When Day One was onboarded as their partner for iOS mobile app development services we knew this was an experience and opportunity. Dubai is a global market and building an interactive app for Dubai’s market would give us the opportunity to use the best in technology and designs, keeping in mind the diverse audience being targeted.
The idea was to build an iOS app in the first phase and then move to an Android version, to scale and reach a wider audience base.
Challenges and what we did about it
While conceptually 1TAM was unique, an important aspect of building the iOS app was to introduce innovative features. 1TAM was being modeled as a social video blogging app where users should express themselves, post 1 minute videos, answer questions in video format, and even send messages as videos. Engaging as the idea and the features were, we knew we were facing competition with global brands as well. Facebook for instance had LIVE videos, Snapchat and Instagram also had video options (which in 2021 includes Reels, Live, Guides among others).
Technology apart, our challenge here was - What would 1TAM USP be?
Features, Plugins & Integration
This would be a first-of-its kind platform for video interactions.
The challenge was to introduce unique features, while maintaining ease of user, content security and privacy, and to keep it engaging enough to resemble the connect of F2F interactions.
UI/UX & Tech
Visual appeal and seamless video connection was the USP of this platform. Considering that the success of the app was based on how effectively users could share their opinions and express themselves with other users through video content, UI/UX and Technology was a top priority.
Rewards & Loyalty
To keep the platform engaging, the idea was to introducing a powerful pointing-earning system. Having worked on POC projects in Rewards and Loyalty, we understood the role it played in user retention.
With our digital product marketing services, our team built strategies to boost downloads and grow the user base.
Our Approach to Smart Solution
Design and technology were the twin pillars of our project’s success. Good interface and UX would facilitate user engagement, while technology would support the means for that. Here’s what we did:
Users can exchange voice chats directly with other users/group and enjoy listening to a continuous stream.
Design Discovery Workshop
A signature design discovery workshop to identify features and facilitate the transition from the existing MVP
Unique Interactive Features
For engagement Eg. The ‘Answer Back’ to a challenge/opinions post, that allowed other users to answer challenge questions OR discover other users by location
Gesture Based Control
For easy access and swipe (less of click and more of swipe). Simple, convenient user flow, with key actions being done in 2-3 taps
