Industry: Brokerage Firms (BFSI)
Services Offered: Native iOS and Android App development
Core Technologies Used: Android native, iOS native
Country: Singapore
Project Duration: 6+ Months
About Fullerton Markets
Based out of Singapore, Fullerton Markets is one of the fastest growing brokerage firms in Asia, With its latest offering, ‘PipProfit’ a powerful iOS and Android mobile app, it aims to streamline and improve user experience and engagement. With safety of funds and speed of execution as its USP, the firm aims at leveraging its strengths as it adapts to the mobile-first user base. As a top mobile app development company, and as their selected technology partner, Day One’s role was to help Fullerton Markets build and launch the new-age PipProfit. And this is our story.
In the ‘new normal’ when every interaction is digital, a F2F meeting in person is almost unheard of – but that’s how Day One and Fullerton Markets collaborated together a couple of years back.
Fullerton Markets was one of the earliest projects we worked on. While initial project discussions took place online, it was a F2F meeting in Singapore, and a long and detailed conversation with their Founders and core team that sealed the deal. We were new and venturing into the APAC market in those days and considering the nature and scope of the project, this was an opportunity in itself. .
Fullerton Markets was an ambitious and yet exciting project. With our team of AI specialists, coders, UI/UX designers among others, we had already made a name for our AI mobile app development services. Fullerton Markets gave us the opportunity to level up and scale, and extend our competence across APAC markets.
Considering the niche specifications, this was one of our most enthralling experiences in working with Fintech apps.
Challenges we faced
While building the app for Fullerton Markets our primary challenge has been with integrating the existing system, to build a scalable architecture to support mobile applications on top of the existing platform. Simply put, they already had a web platform but realizing the missed business opportunities without a mobile application, were not keen on building and converting their existing web platform into mobile.
PipProfit functions as a comprehensive platform that offers vital updates on events, helps users with key news, and can be accessed without location constraints. In its current version, one can even create trending accounts using the PipProfit appThis involved building a comprehensive platform, that would collate and presents relevant trading resources/information in one place, so as to keep one updated on events, offerings and relevant news from Fullerton Markets.
Web to Mobile App
Realizing the potential of the mobile-first generation, the immediate POA was to scale from a web to mobile platform
Convert Content
Proprietary content, PDF files, trading documents. All material initially built for the web (larger screen) now had to be converted so as to keep it readable on mobiles.
Design & Development
Include dual light and dark theme (back when the design theme was new and trending), show useful features/ keep hidden features, maintain the theme of the brand and platform while designing the UI/UX for mobile.
What we did
Our Solutions
Our strategy included leveraging our native mobile app development solutions for iOS and Android, with the best design and technology to deliver an unmatched user experience. The team brainstormed to identify existing drawbacks, dependencies, challenges, market trends, competition etc. A systematic approach to UI/UX and development followed, along with integration with the relevant platforms.
We also included some interesting features for engagement. For instance, the ‘easy deposit and withdrawal’ feature allowed users to view their trading account and transfer funds with 100% safety and convenience.
Core Features and Functionalities
User Classification
Free, Personal and Corporate users
Multimedia content
LIVE webinars to watch, market reports to read and applicable tips for profitable trading
Client Onboarding
Partners can stay connected to their trading network and engage better with new clients
Easy deposit and withdrawal
View trading accounts, transfer funds and make deposits and withdrawals easily
Monitor business growth
Extract valuable data to assess how business is performing
Join latest Events
Register for events, capture highlights of participation and upload it on the app
Live Chat
Quick support with Live Chat in real time
The Final Experience
Day One has built an app that is easy-to-access, powerful and performance driven. The journey has not been easy, especially for UI/UX design services, but a learning and growing experience for our team. Fullerton Markets’s PipProfit today is one of the leading trading apps in APAC and it’s a matter of pride and honour for us to be a part of its journey.
iOS and Android App
By building a native iOS and Android app, the platform can now tap both mobile and desktop audiences across the APAC market.
Improved Security & Service
With Live Chat and additional layers of filter for security, the mobile platform offres security in transaction and easy access to customer support, 24//7
Built for the Future
Fullerton Markets wanted to be ready for the mobile generation, and the app we built incorporates the best of multimedia, interactive content etc. to keep it sleek and modern.
The Journey so far and the
Road ahead
Our journey with Fullerton Markets is on!
What started as a project for mobile app development has been an ongoing adventure. It’s been 3+ years and we are still their technology partner for feature enhancement, app maintenance, support and more.
Our Learning: Over the years, as we have scaled and grown into a leading AI services company, we have also realized the need to create value and educate our clients on technology. We believe we are a Technology Partner and not just an app development company. With Fullerton Markets for instance, when we realized that their backend team were unable to share the right APIs for development of the app, our team took up the additional role of training their team on the how’s and how to’s.