Interactive Celebrity-Fan Engagement platform

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Industry: Media and Entertainment

Services Offered: Native iOS and Android app development, single page website, web app

Core Technologies Used: Node.js, Angular JS, HTML 5, CSS, Mongo DB, Android Native, iOS Native

Country: India

Project Duration: 6+ Months

Made in India for a billion Indians - that’s the tagline of Stargaze, an innovative AI based celebrity-fan engagement app for iOS and Android. Stargaze was conceptualized to counter popular social media platforms that support one-way interaction between fans and celebrities. By onboarding Indian celebrities across Bollywood, sports, regional cinema, television, musicians and others, the platform aims to create an opportunity for fans to have a 2-way interaction with stars. As a top AI mobile app development company, Day One was selected as their technology and business partner for product development, user acquisition, celebrity onboarding, app launch and marketing.

How the journey

Reading Time: 5 min read

The Begining

Hurdles on the way

Even before we started with the wireframes and tech stack identification for the app, we knew it was not going to be an easy task - the fact that the platform required iOS and Android application development seemed like the simplest and most familiar task!

Product development is never easy, especially when it involves different platforms, device compatibility, testing and QA constraints among others. In a nutshell, here are some of the core challenges.

User-Celebrity App

Separate apps required to be built for Celebrities and Users - each with its own unique features and functionalities.

Added to this, each app required Admin access to monitor, manage and access content. Even payments had to be managed separately.

Platform Integrations

The platform required several third party API integrations. Eg. Payment gateways for users to take subscriptions/buy Event tickets, and Celebrities to earn from events, ads, brand endorsements etc.
The Platform also required integration with third party video tools for broadcast.

Security and IP

Digital content security and safeguarding celebrity trolling. Stargaze’s USP is its content security, that prevents it from any misuse. This required several layers of security programming and authentication. Celebrities can even report misconduct.

Our Strategy

Getting it right

The scope of the project presented us with an immense challenge. From a design and development point, it required multiple rounds of wireframes and mockup, testing for devices, managing costs and many more. With the addition of AI services and solutions we were able to automate several functionalities, whereas our UI/UX team conceptualized a human centric design to engage users. We also added enhanced features such as - phone number based registration, free and paid user base, reward and loyalty points for post interactions, referral points, etc. This ensured that we keep users happy and involved on the platform.

User Celebrity App

We decided to take product development in three phases. Phase 1 would be the MVP. This would include the key features to release the app. It would also provide the much required feedback from first hand users and celebrities (Phase 1 would include 70+ celebrities). Phase 2 would include fixing the issues from Phase 1 and adding new features (Ad revenue for instance). Phase 3 would include activating the marketplace concept for merchandise sale.

Platform Integration

This was the major challenge. The video interactions with celebrities would have to be two-way. This required integration with a strong video streaming tool. Considering the present scope of the project, our strategy was to go with third party and not build a custom tool. While this did pinch the pockets, it also saved time and helped us identify the the limitations of off-the-shelf tools, while enlisting the key features we would require for a custom video platform (eg. not compressing files to maintain video and audio quality).

Content Security

Celebrities are no stranger to memes and trolling. To safeguard that, our strategy was to include several levels of manual and automated security filters. For instance, users would require to verify profiles during registration; Event winners would also receive manual verification calls. Moreover, all videos would be available on cloud for 30 days and disappear after that.

The Final Experience

Stargaze is a next-gen concept and Day One has been successful in building an application that lives up to the vision of the project. With the right design strategy and tech-tool integrations we have been able to build an app that’s already being regarded as the next big thing in the Indian start-up ecosystem. It’s not up to our HYPE team for app launch and marketing services to take the app to the market for a billion Indian users!

iOS and Android App

The Indian mobile app user base is diverse. By building an iOS and Android version we can tap into a wider user base across demography and regions.

Unified Platform

Stargaze is a single, unified platform with all celebrities at one place. No need to visit multiple social platforms to engage.

Innovate for the Future

LIVE videos on social media is one-way. With Stargaze, the idea is to make it interactive, two-way and video based. A little moment of glory for every fan!

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