Industry: FoodTech
Services Offered: Native iOS & Android App
Core Technologies Used: Native iOS and Android app development, responsive website
Country: India, APAC
Project Duration: 3-5 months
Ttoto is a social drinking, partying and nightlife experiencing app for mobiles and web. Conceptualized for markets in India, Malaysia, Singapore and the United States, with a test launch for Bengaluru, India, Ttoto is an app like no other. The premise being that party goers desire a smooth sailing experience and fun time. Ttoto would act as a unified mobile app that would provide end-to-end services for the party goer. From identifying happening geo-specific parties, to making table reservations, ordering online, making payments and even networking, this would be the all-in-one app. As a top mobile app development service provider, we at Day One was tasked with building this innovative, one-of-its-kind iOS and Android app.
The woe of party goers and our Challenges
An app for enhancing the nightlife experience! This was a new concept for an application and we knew this would include real challenges from identifying features to integrating technology. It was moreover not enough to build a powerful app, but also one that came with unique features - First, the option for Ttoto users to offer drinks to one another; second to use QR code scanning; and third chat with other party-goers within the app
What we were looking at was stellar UI/UX, strong security elements, and performance to begin with.
Payments Integration
The idea was to take digital payments mainstream. From UPI, to mobile wallets, to net banking, contactless payments, it was all about simplifying payments, while doing away with cash-based payments. This keeping in mind the diverse user base and individual preferences for payments and the restaurant’s backend. This also required Integration with restaurants/pubs to simplify reservations, check-ins, real-time ordering and payments.
Geo-fencing
Use navigation (GPS) tools and user updates to locate happening events/parties.
This required integration with maps in real time, verification of information, and confirmation from event organizers.
In short, to simplify the experience for the party-goer, a chain of related actions required to get done.
Unique features
Ttoto is a social partying app. And for that it comes with unique features for party goers, eg. offering drinks to one another or even chat.
The challenge to enable this feature would be those of security and privacy.
The app aimed to encourage social networking, by creating a channel for individuals to connect with each other and offer drinks.
P.S. This concept came with T&C and additional precautions.
Our Strategy
Getting it right
So how did we go about it? In those days, we were exploring capabilities for AI development services. We realized that when scaling the product, AI technology would be an asset, but there were other challenges to look into at the moment.
We started by identifying the common hurdles that party-goers faced - this would be our user stories to be translated into the app’s core features. We then looked into the UI/UX elements so as to build a unique experience for party goers. Third, we isolated all functionalities that would require integration - eg. payments, table reservations, check-ins, real-time food/drinks ordering.
In Phase 2 of the project our goal was to integrate the platform with rewards and loyalty programs so as to increase engagement, usage and build a loyal fan base.
Web and Mobile App Solutions
- Ttoto was conceptualized as a ‘social drinking app’ or an app for social interactions at parties. A unique feature was allowing checked-in users to connect with other users. Users can connect with others by offering drinks through the app. The challenge was to enable the feature while keeping security and privacy in check.
Tech Challenges encountered
- Unique as Ttoto’s idea is, we faced several challenges in technology integrations.
- Geo-fencing, that is, use GPS tech and tagging to identify popular hangouts in a location, and have more Ttoto users check-in to increase interactions
- Simplifying payments, by integrating with payments tools in the backend (users and restaurants)
- Full service integrated, allowing Ttoto users to explore Ttoto pubs in any region (city/country) and plan bookings before travel
Unique Features
- Ttoto was conceptualized as a ‘social drinking app’ or an app for social interactions at parties. A unique feature was allowing checked-in users to connect with other users. Users can connect with others by offering drinks through the app. The challenge was to enable the feature while keeping security and privacy in check.
The Final Experience
Parties are a great place to meet, interact and network with people. With Ttoto, the aim was to popularize this concept while enhancing the party goer’s experience. From identifying happening events, to making reservations, ordering food, payments and even building new contacts (networking), Ttoto was all about creating a unique experience and act as the one-stop solution for all party goers.
Geo-fencing
Location based networking to find individuals/parties nearby to attend.
This required integration with restaurant backend for offer benefits eg. reservations, parking, even pre-ordering.
Also integration with Maps for easy tagging and navigation.
Social Interactions
Seamless networking by connecting with people. Users can send chat requests to people within parties, offer drinks and network.
In later Phases of development, the plan was to support multiple regions. Ttoto users could plan their bookings in advance in destination countries.
Simplified Payments
Simplifying reservations and payments, offering reward points and offers to engage users.
The idea here was to keep social interactions active and do away with the drudgery of reservations and bookings!
