Vuzz

Broadcasts made fun

Let’s talk

Industry: Social Media and Entertainment

Services Offered: iOS/Android app development, UI/UX services

Core Technologies Used: iOS and Android native stack with Node.js backend

Country: Kuwait

Project Duration: 3+ Months

About Vuzz

Vuzz is a one of a kind social media app that facilitates people to create, share and listen to broadcasts in an engaging way. The coin of two words - ‘voice’ and ‘buzz’ - Vuzz aims at becoming the ultimate social station created for the people, by the people. Users can listen to news, events, or to broadcasts by topics, hashtags, location (country) etc. When Day One collaborated with Vuzz for native mobile app development services, our goal was to build an app that’s user friendly, engaging, design-centric and performance driven. Built for web, iOS and Android platforms, Vuzz was one of our initial projects for international markets (Middle East).

How the journey
started?

Reading Time: 4 min read

The App Name

Vuzz

The name Vuzz was conceptualized by merging two words - ‘voice’ and ‘buzz’ - the idea being that the platform will provide users the opportunity to share their voice (thoughts/ideas) in an atmosphere of excitement and activity.

The Icon

The icon is inspired by a microphone commonly used in radio stations since broadcasting (in radio station) is the closest function.

The real Problem and Challenges we faced

It goes without saying that Vuzz came with its own set of challenges. To begin with, when we started work, we realized that the codebase was incomplete. Our team was disappointed but took it up as a challenge. The executive file in .net was missing which meant that our coders would have to start from scratch.

This was one of the turning points for us as a team. We realized that we had to put in more effort than we had signed up for, and our expenses would steep. But, we went ahead with the project. At Day One we believe that we function not just as an app developer but as our client’s technology partner. We had agreed to collaborate with the Vuzz team and sail them through, and no matter the storms, we were not going back on our promise.

Tech Stack

The codebase we received was incomplete and even obsolete (.net). For building the native iOS and Android app, out team would have to write the absolute codebase from scratch using the new tech stack.

Speed

The idea was to include innovative features like live listening and adaptive streaming. This meant that the tech would have to make room for advanced compression techniques and perform in low bandwidth, without delays or buffering.

Budget and Time

Project cost and timeline had to be kept in check. The scope called for high-tech integrations for a smooth user experience. Our goal was to identify affordable solutions that provided value. Also, considering this was rework from 2014, timelines were tight.

Our Strategy

How we delivered

We started on the development and a bit of re-design with three core objectives: improve the user experience, include additional layers of security and enhance performance. We were already facing a strategic disadvantage of missing codebases and time, and to ensure product quality, our approach was to revamp and build from scratch rather than trying to fix loose ends.

Revamp and build a native iOS and Android app

Time is money and with the Finch account users can use a single account for Checkings and Investments (i.e. save and earn)

Redesign UI/UX and focus on increasing user engagement, and retention

The platform uses the best AI tools and technology to offer investment recommendations tailored to individuals. With the option of low cost stocks and bond ETFs it mitigates risk.

Add security filters and enhance performance

To ensure that users have access to cash in their Checkings, the platform allows instant access to funds, even the amount that has been invested

The Final Experience

Vuzz has been more than building an app - it has been an experience for the entire team. Mobile app development solutions involves the conceptualization of the entire app development life cycle. With Vuzz, since we were roped in mid way, the challenges started from day one.

At the end of the day, we were happy that we had been able to build an app that lived up to client expectations.

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