Leveraging Social Platforms strategically
Social Media solutions for Mobile App Marketing
Reading Time: 5min read
What is Social Media Marketing
And how does it benefit app marketing
Social credibility, brand awareness, engagement and conversions - the benefits of social media marketing services are endless. And thatās why your app marketing strategy needs it.
Think of it in this way. Most individuals interact with at least one social platform on a daily basis. Whether it is for networking on LinkedIn or learning a new concept on YouTube, social platforms are where your users are. And if you are aiming to take your app to these users, what would be a more suitable way than social media promotion services?
At Day One, with our team of social media strategists, we can help your brand plan social campaigns to reach its intended audience through the right platform. We have the knowledge, expertise and come with capabilities of end-to-end app marketing solutions. Letās start with that.
Benefits
What We Do
Building social trust and online presence
Build Social Media Strategy and Calendar
Creating brand awareness
Original trending copy, designs and videos
Engagement, conversions and revenue
Community Management (review, feedback)
Website traffic and SEO ranking
Ad campaigns, reports, analytics
Our Services
How we plan, execute and monitor your Mobile App Social Media Strategy
Building a powerful mobile app is a crucial task. But even the best apps will not deliver desired results unless users are using it. Thatās where marketing and promotions come into the picture. And social media is one of the best platforms for brands to market and promote themselves.
As a top social media marketing services provider we are here to show you how it is done.
1
SMM Consultation
2
SMM Strategy
3
Content Collaterals
4
Paid Ads & Influencer Marketing
5
Reports and Analytics
Social Media Consulting
Services
Your social media initiatives should be relevant and result-driven. And for that, as your consultants, we assist to take your voice out to your target audience through the right channels and content.
Discovery workshop
Dedicated social media marketing experts to understand business goals, budget, audience
Competitor and market research
Existing social media audit (if applicable)
Social listening (eg. mentions), app reputation review
Custom plan for execution
SMM Strategy Development
The goal of investing in SMM services is to maximize app ROI, and it is our job to design a social media marketing plan for app promotion that works and delivers that.
Identify channels, post type, frequency, tone, brand messaging, hashtags, etc.
Plan campaign budgets, track metrics, analyze, recreate
Plan engagement activities – giveaways, contests, sneak peeks, offers, referral programs, etc.
Schedule pre-launch, release, and post-launch plan
For an in-depth social media strategy for apps schedule a consultation today.
Content Collaterals
Once a strategy is in place the next step is to build content collaterals. This requires keeping track of trends, hashtags, industry updates, content forms, etc.
Content calendars with multimedia content Eg. blogs, GIFs, images, videos, reviews, teasers, etc.
Experimenting with new content formats Eg. polls, Q&A, Ask me anything, reels, etc.
Content performance using social media analytics tools
Paid Ads and Influencer Marketing
As a top social media marketing agency, we recommend influencer marketing and paid ads. Truth is, all brands are competing on social platforms, and for your brand to get noticed, a little spending in the beginning will take you a long way.
Reach location, demography and niche-based audience
Build brand trust through a trusted voice
Custom campaigns based on budgets, reach, audience
Tract ROI for each dollar spent
Reports and Analytics
Itās not enough to build a great social media plan and execute it – it needs to be monitored and updated in time. Social media is an evolving field with new algorithms being written each year. YouTube introduced Shorts and Instagram has Guides and these are great means of engaging with users.
At Day One, as a social media marketing company we make sure that when we take your app to social platforms, we analyze its performance, to update and give you the best.
Top social media analytics tools used
Weekly metrics and reports
Tracking and analysis
Reviews and Ratings
15-day performance-based update
Think this is for you? Get in touch for an exclusive 3 month SMM plan for your business and app.
When SOS Method, a US-based meditation and wellness company, approached Day One for our mobile app development services, we realized the potential of the app. From revamping their old, non-performing app to a powerful, performance driven app for iOS and Android, we implemented the best in UI/UX design services and technology that would increase installs by 200%!
Product Development
The SOS Method project involved overhauling their existing mobile app. Our team had to – redesign the UI/UX, identify the tech stack, improve app performance and loading time, integrate AI tools, build dashboards for admin access, incorporate advanced security for intellectual property (meditation programs), and more. The result was a powerful web, iOS and Android mobile app that our clients loved and users were delighted with!
App Marketing Strategies & ASO
We employed a combination of paid and organic strategies to reach our audience. After market research, we identified 10+ geographies, to take the product to. Our product launch marketing services included – email marketing, social media, ASO strategy, keyword research, YouTube marketing, landing page development, reviews and ratings, and more. The result – the app witnessed a 200% increase in installs and steady month-on rise in subscriptions!
Why DayOne?
App marketing strategies with Social Media
Businesses today are taking to digital platforms at a breakneck pace. Smartphones are owned by billions of users today and social media is a smart way to connect with the right audience. As a digital inbound marketing company we have seen many businesses miss the race by not being proactive. At Day One we take care that your strategies are done in a way so that you create buzz wide and far.
Top agency for digital and social campaigns
Custom social media solutions for startups and enterprises
Technical and Marketing experts
Regular publishing, review and reports to stay on track
Dedicated Account Manager for each project
Original content cpy. Confidential NDA
Social Media is for You:
Industries we serve
Hereās a quick tip on App marketing on social media - itās for everyone! All you need to do is get started!
No matter the size of your business (startups and enterprises) or the industry you are catering to, there is a social platform for you. At Day One, we make it simpler by helping you be selecting and identify platforms that show potential for best returns. From creating and publishing content, to mapping new strategies, to audit, reports and growth - itās 360 degree services for your brand!
Finch (previously Trio) – Growth with Investing, with benefits of Checking
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The Finch (previously Trio), one of our clients today has reached this level with our expertise and with a great team of developers in Day One, who have made every stone unturned in making this project a big success.
Neel Ganu Founder USA
Vere360 – VR based Immersive Learning
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Day One helped Vere360 āfill skill gapsā and build a platform that would cater to their niche and diverse audience while seamlessly integrate the best of #AI and #VR technology.
Ms. Adila Sayyed Co-Founder Singapore
1TAM – Video Blogging Reimagined
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‘1TAM’ was only for iOS with gesture-based controls, advanced video compression techniques, and a simple architecture that allowed actions to be completed in 2-3 taps. The real challenge for ‘1TAM’ was to keep it distinct which bought brilliant results with all the strategies and approaches implied for best video compression techniques.
Anwar Nusseibeh Founder UAE
Fit For Work – The Science of Workplace Ergonomics
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Day One Technologies came with the expertise that was required and helped in building a platform that is edgy, functional, and smart, delivering engagement and conversions at every step.
Ms. Georgina Hannigan Founder Singapore
SOS Method Meditation for āBusy Mindsā
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Day One Technologies helped in building an innovative mobile app (for #iOS and #Android) thatās easy-to-use, engaging, and data-driven to help users reap the most at every point.
Ms. Marlise Karlin Founder USA
Insights & Blog
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