How a Dedicated Digital Marketing Team Can Grow Your Business
March 22, 2022
6 min read
The marketing team plays a vital role in how people would perceive a company. They build their reputation, enhance online visibility, as well as talking to prospects and clients. However, a fully functional in-house team is definitely more expensive than offshore marketing.
Digital marketing is the third most popular outsourced services in the IT sector. According to Clutch, more than 30% of businesses outsource their digital marketing services. Moreover, most startups invest over 50% of their budget in marketing and yet fail. This reflects the importance of digital marketing services for every business and the need for a dedicated digital marketing team.
Putting together an effective digital marketing team might seem like a tall order. In fact, many times the difference between a digital marketing success and failure is having the right people on your side. But a little planning and some creative thinking is all you need to build an impactful crew.
Is your digital marketing team efficient in drawing great returns from digital campaigns?
Issues with Building a Inhouse Digital Marketing Team
- High Resource Cost: The cost of hiring in-house resources in tier 1 countries is way high.
- Lack of Management Expertise: According to a survey done by Profoundry Ltd, 65% of businesses have never had regular digital marketing training. This creates a management gap, which might result in campaign failure and loss of budget.
- Scarcity of Talent: Businesses fail to find the right expertise inhouse.
- Overhead and CAPEX Cost: A business is liable to pay the overhead cost and invest in the infrastructure, electricity and internet cost for each in-house employee.
Benefits of Building a Dedicated Digital Marketing Team Offshore
- Finding the Right Talent: Outsourcing gives businesses access to a global talent pool.
- Credibility & Ownership: A top digital marketing agency takes ownership of its resources and meets the security standards.
- Focus on Core Business: Businesses can majorly focus on core business activities.
- Practicing Multi-channel Marketing: Having a big digital marketing team helps businesses benefit from multi-channel marketing.
- Minimizing Risk and Drawing Results: A specialized team minimizes the risk of campaign failure and delivers better results.
- Lower Resource Cost and No CAPEX: Offshore teams from tier 2 and tier 3 countries have lower resource cost.
A dedicated digital marketing team might promise to be a cut above the inhouse team model, but businesses need to decide the right team structure for their team. In this blog post, we have outlined the essential roles that form a successful dedicated digital marketing team and the functions of each.
Essential Roles for a Dedicated Digital Marketing Team
Marketing teams are notoriously spread thin. They are responsible for fulfilling different needs for lots of departments—and prioritization is often a big challenge. The project manager serves as a bridge between the digital marketing team and the client. Half of this role is to manage the team, while the other half is to manage all incoming requests from the clients, making sure everyone gets what they need.
Impactful marketing starts with a good plan and a solid understanding of who your audience is and what matters most to them. The stereotype of every marketing strategy is finding the right audience and reaching them in the most presentable way. The role of a marketing strategist is to take a broader look at the marketing perspective and give the right direction to the execution team. But while the team is creating content and supporting initiatives, it’s easy to lose sight of broader marketing and business goals. That’s why a strategist is so important. The responsibilities of a marketing strategist include:
- Identifying buyer personas
- Mapping the customer journey
- Understanding keyword opportunities
- Establishing key success metrics
- Ensuring all marketing activities align with broader business goals
- Measuring and optimizing content for performance
If your content isn’t found in a search, it will likely not be found at all. In fact, many users don’t go past the first search results page. That’s why an SEO specialist is critical to digital success. An important part of your execution team is the SEO specialist who makes sure that the content you produce for digital marketing actually performs in the search engine. Ideally, everyone on a digital marketing team should be an SEO expert on some level, but having a dedicated specialist can be a terrific asset. The SEO specialist has various responsibilities that include:
- Managing tools like Google Analytics and Search Console
- Optimizing content to perform in search engines
- Defining and implementing keyword strategies
- Creating alt text, heading text, and metadata
- Establishing key performance metrics
- Conducting SEO audits
Join our digital marketing team as SEO Manager
All your marketing planning and brilliant ideas won’t make a bit of difference if you don’t have someone talented creating your content. You need someone in your dedicated marketing team to actually execute your content strategies and give words to your marketing ideas. You need a content writer and/or a content marketer who could:
- Create marketing blogs
- Create content marketing plans
- Strategize and create website content
- Write marketing email copies
- Develop great content for eBooks, infographics and white papers
- Plan content outreach and content marketing
- Work in coordination with the SEO specialist
Content writers should have extensive SEO knowledge and be skilled at writing in a number of voices for a variety of audiences. Make sure you evaluate any potential content partners thoroughly.
Every piece of content you create should have a design element. While you might be able to get away with using stock photos, if you want custom designed elements, you’ll need a professional graphic designer. Be it your website design, your infographics, or other marketing copies, a dedicated graphic designer is an important member of your team. The key roles of a graphic designer include:
- Creating website design
- Developing and executing design ideas for eBooks and Infographics
- Designing display ad copies
- Designing marketing email copies
You cannot rely on stock photos and will need a graphic designer to help you make custom designs.
Pay-Per-Click (PPC) manager
In almost all realms of marketing, content promotion and advertising is a critical element of success. Google AdWords is a tremendously powerful tool in driving traffic and growing an audience. Paid advertising is the most crucial marketing investment, where PPC managers use various paid marketing channels to advertise offerings to the right target audience and meet campaign goals. The key roles of a PPC Manager include:
- Segmenting target audience
- Creating paid advertising copies
- Strategizing and executing the right campaign structure
- Deciding campaign goals
- Executing the campaign
- Analyzing and optimizing the paid campaigns
- Monitoring various campaigns
- Establishing key performance metrics
PPC Manager also requires lots of monitoring, updating, testing, and optimizing various paid campaigns so as to minimize the risk of campaign failure and increase conversions.
Front-end developers are experts at creating calls to action, building landing pages, implementing structured data, UI/UX designs and designing and building any forms and pop-ups you may want to use. If you’ve got a strong CMS like WordPress and good templates, you might be able to learn as you go. But most marketing assets are easy, quick work for a talented developer. A front-end developer can help in creating:
- Landing pages for paid campaigns
- Additional web pages
- Call to actions
- Conversion forms
- Templates and pop-ups
Having a dedicated front-end developer helps you execute your marketing campaigns more dynamically.
Social Media Specialist
If your audience is active on social media, you need a social media and community manager right there as well. Social media platforms have grown into influential business development platforms and handling social media isn’t now a side role but an important part of your marketing strategy. A social media specialist:
- Creates a social media strategy
- Creates posts to engage the audience
- Builds a brand’s social media presence
- Establishes customer retention strategy
- Connects with social media influencers
- Promotes brand on social media
A customer- and audience-centric social manager could be one of your best customer retention assets.
How Can Your Business Benefit From Our Dedicated Digital Marketing Team
The digital marketing landscape is changing at a phenomenal pace and businesses today prefer to outsource digital marketing to specialized agencies instead of doing it in-house. Moving a step ahead, the dedicated team model offers better control than the project-based outsourcing model. Moreover, a self-sufficient dedicated digital marketing team can help digital agencies scale their business in a well-managed and cost-effective way.
Think that you would fit in at Day One but haven’t found the right open position? We’re always on the lookout for new talent. Check out our career page.
What Does a Dedicated Digital Marketing Team Do For You?
A marketing team will give your business brand recognition: The most obvious function of a marketing team is the promotion of brands. Your business needs to be competitive, and that means you need to reach out to as many consumers as possible. Consumers have to know about your business, what it has to offer, and what makes it stand out as the best. A marketing team does just that. They sell what you’re selling to the people; whether that’s with a slogan, new symbol, or social media reputation. Branding is everything.
A marketing team will drive sales up: When managed by a properly trained team, marketing brings increased sales. This is usually thanks to the high rates of customer traffic. Marketers drive traffic via email campaigns, business blogs, social media engagement, product launches, and further efforts offline. It’s all about generating interest in your business, and that means having interesting content.
Marketing is an important part of growing and maintaining your business, and a dedicated digital marketing team is the absolute best tool for marketing. Experts like the ones at Day One will help your business flourish online. If you want to talk about boosted sales, better branding, and everything else we have to offer give us a call and schedule a consultation today.
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